The effectiveness of any recruiting engine hinges on the parent experience. And when it comes to enrollment, it’s essential to keep the wants and needs of families top of mind.
So how do you design an enrollment system that families will believe in – and like? Start with family outreach first. Then use those findings to create a system that makes families feel informed and supported, eliminating their traditional pain points. When a system is designed to work for them, families will embrace the enrollment experience – and the schools that offer it.
*Pew Research Center, 2017
**The Census Bureau, American Community Survey 2013
Strategic Enrollment Management is about embracing the needs of the community so that more families are engaged – and happy to enroll.
Learn how this works with our free guide, Reimagining Family & Community Outreach.